Two popular trainers on Apple Fitness+ have unexpectedly announced their departure from the service, which will celebrate its second anniversary since launching this December.
Dustin Brown, who was previously a yoga trainer on Fitness+, announced his departure from the service in an Instagram post earlier today. "After being in the U.S. for over two years, I had the opportunity to travel back to Australia and spend time in my studios and in the community here," Brown wrote. "I am following and listening to my heart, and I have decided to move back to Melbourne! This means my time at Apple Fitness+ is coming to an end." Brown had been part of the service since its launch.
Brown wasn't the only one to announce a departure from Fitness+ today. Also in an Instagram post, Betina Gozo, who was a core and strength trainer on the service, said that after two years being part of the team she is leaving. "I'm sad to share that my time on the Fitness+ trainer team is coming to an end. I'm so grateful to have been part of this incredible team in LA," Gozo wrote. "The devotion, character, knowledge, and hard work of every single one of you is impeccable," she added.
Apple Fitness+ initially launched on December 14, 2020, and has since added new workout types and programs and expanded to new countries earlier this year. While Apple plans to hold a hardware-focused event this Wednesday, updates to services, including Fitness+, have been routinely talked about during Apple's fall events.
They were getting to be a bit old to draw Apple's core demographic, so I suspect that Apple will introduce some new younger (and cheaper) replacements.
Sure sounds like they chose to leave for personal reasons.
They aren't old, and Apple Fitness+ has older trainers than them.
NOOOOOOOOOO!!!!! Dustin was my absolute favorite and the only male yoga instructor, not that it really matters (but men’s and women’s yoga can be different) ?????
Betina just had a baby and came back from well-deserved maternity leave. If she's anything like my wife, she probably wants to spend more time with her new little one. Best wishes and many blessings to both!
Omg what a coincidence! Why would they leave a service that is at the top of their game? Anyone know how many are active subscribers? 2000 to 3000 is my guess.
In 2021, Apple had more than 745 MILLION paid subscriptions across all of services. Source: https://www.cnet.com/tech/services-and-software/apple-reveals-big-numbers-on-its-expansion-into-services/
Say just 2% of that number subscribes to and actively uses Apple Fitness. That's almost 15 million Apple Fitness subscribers. Over 7x what Peloton has, if my guess is correct.
They were getting to be a bit old to draw Apple's core demographic, so I suspect that Apple will introduce some new younger (and cheaper) replacements.
Clearly you haven’t used the service considering Molly the other Yoga instructor is well over 40.
They were getting to be a bit old to draw Apple's core demographic, so I suspect that Apple will introduce some new younger (and cheaper) replacements.
mostly and probably “cheaper”, let me give you a hint: AR+Memoji’s.
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They aren't old, and Apple Fitness+ has older trainers than them.
Say just 2% of that number subscribes to and actively uses Apple Fitness. That's almost 15 million Apple Fitness subscribers. Over 7x what Peloton has, if my guess is correct.