Apple One Included With EE's Revamped 'Full Works' Phone Plan in UK
British carrier EE today announced that it will soon become the world's first carrier to bundle Apple One as a free perk with a phone plan.
In a press release spotted by 9to5Mac, EE said Apple One will be included with its newly revamped Full Works plan starting August 31. The plan will include Apple One's individual tier, which normally costs £14.95 per month in the UK and includes access to Apple Music, Apple TV+, Apple Arcade, and iCloud+ with 50GB of storage.
EE's existing Full Works plan already included Apple Music, Apple TV+, and Apple Arcade individually, so the only addition is the complimentary iCloud storage. More importantly, it sets the stage for other carriers to bundle Apple One around the world.
On a standalone basis, Apple One allows customers to subscribe to multiple Apple services through a single plan with unified billing and for less money than subscribing to all of the services individually. More details are available in our Apple One guide.
Popular Stories
When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint and brushes, computers, cameras, and more, with the aim of demonstrating how the iPad represents all of the tools condensed into a single device. The ad was a play on the popular hydraulic press...
At its Spring Update event, OpenAI announced that it will be releasing a desktop app for the Mac, as seen in the screenshot below. The app will be rolling out to ChatGPT Plus subscribers starting today, ahead of a wider launch "in the coming weeks." "With a simple keyboard shortcut (Option + Space), you can instantly ask ChatGPT a question," OpenAI's press release says. In addition, Voice...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Apple today released iOS 17.5 and iPadOS 17.5, major updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5 updates come more than two months after the launch of iOS 17.4 and iPadOS 17.4. iOS 17.5 and iPadOS 17.5 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. In the European Union, ...
Apple today released tvOS 17.5, the fifth update update to the tvOS 17 operating system that came out last September. tvOS 17.5 comes two months after the release of tvOS 17.4. tvOS 17.5 can be downloaded using the Settings app on the Apple TV. Go to System > Software Update to get the new software. Apple TV owners who have automatic software updates activated will be upgraded to ...
Apple today released macOS Sonoma 14.5, the fifth update to the macOS Sonoma operating system that launched last September. macOS Sonoma 14.5 comes more than two months after the launch of macOS Sonoma 14.4. The macOS Sonoma 14.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.7...
Top Rated Comments
If it’s any consolation, a number of us Brits wince when we see what the US carriers charge (AT&T & Verizon especially). There’s an argument for us having less geography to cover in cell towers, but even still.
On the EE Apple One thing, it looks like this is only for monthly contracts that include buying an iPhone direct from EE. Was hoping that I might be able to snag Apple One Premium at a slight discount from EE rather than the £29.99 I pay Apple per month. Not to be though - EE supplied Apple One is individual only, and as part of a handset inclusive contract.
There's only so much hardware you can sell. A sort of "victim of their own success", people tend to hold on to Apple products longer, which reduces their hardware sales. They've also lowered the prices for their hardware as well. A 9th gen ipad (64 GB), brand new, was as low as $300 (USD). A decade back, an entry level iPad alone would be something like $550, unless you got a used one (that's how I got my iPad Air, 1st gen, 128 GB, for only $400 when its MSRP was $800). Ditto with cheaper iPhones. Pushing subscriptions is also a numbers game.
I prefer to do most of my internet on a desktop PC with ethernet cable. Or perhaps via wifi on a Chromebook. 2.5 to 3 GB would be on the heavier side for me. IIRC, my typical usage is about 1 to 1.5 GB a month, if even that. OTOH, for young 'uns who do stuff exclusively on their phones, they can easily burn through 16 GB per month!